OneEmpower

EXPLORE OUR SOLUTIONS

"How you gather,
manage and use
customer data will
determine whether you
make it or break it"

Helps you make it

Real-time Data-driven Loyalty Marketing Solution

Help businesses manage the Smart Customer Value Management™ Cycle
and maximize the life-time value of customers

Customer Profiles

Loyalty Marketing Programs


	Smart Customer Value ManagementTM Cycle



Supported through multi-channel continuous engagement model

OneLoyalty- "OneEmpower is a pioneer in adopting a holistic approach to enterprise-wide loyalty markteting"

Holistic, Enterprise-wide, Relationship-centric Loyalty Management

Real-Time & Batch Customer
and Transaction Data

Customer Segments

Merchant Partners

Loyalty Marketing Engine
Rule Based	Reward Types
Amount	Cashback
Frequency	Points
Recency	Vouchers
Demographics	Coupons
Location	Discount
Event	Lucky Dip
Product	Lucky Draw
Balance, etc	Stamps, etc

Mass | Premier | Private | Ladies Etc

Multi-category

Products & Services

Cross-Border

Cards

Internet Banking

Merchant A

Deposits

Mobile Banking

Merchant B

Loans

Phone Banking

Merchant C

Unit Trust

Investment

Merchant D

Insurance, etc

Remittance, etc

Merchant E

Touch Points

Targeted Rewards
and Marketing Offers

OneLoyalty - Full-function Application Suite
OneLoyalty is a full-function application suite that allows a business to interact and engage with its customers through multiple touch-points – be it point-of-sale terminal or point-of-sale system at physical retail outlet, call centre, interactive voice response system, website, mobile handset, ATM or kiosk, and reward any and all transactions and activities done by its customers whether online or offline, on-us or off-us, local or cross-border.

Customer Loyalty Engine
Channel Managers	Back-office , Batch & Security Admin

Terminal / ECR at retail outlet Instant reward Instant redemption Balance inquiry Targeted marketing Mobile phone customers View reward balance Redemption Targeted marketing Internet customers Update profile View reward balance View transaction history Instant reward & redemption Targeted marketing Call centre / IVRS / ATM Customer service Balance / history inquiry Redemption request	Administrators User maintenance Schemes / rules maintenance Customer maintenance Merchant maintenance Card personalisation system Card personalisation Card life cycle management Business host systems (e.g. cards, deposits, loans, retail sales, telco billing etc) File / data transfers Reconciliation

Powerful Campaign Management Engine

Campaign Setup

Types of Campaigns

Campaigns can be based on any
combination of the following

	Easy setup by users
	No practical limit on concurrent campaigns
	Customer may participate in multiple campaigns
	Any given transaction may earn multiple rewards
	Campaigns can be simulated prior to launch

	Acquisition
	Activation
	Stimulation
	Retention
	Reactivation
	Up-sell
	Cross-sell
	Delight & Surprises

	Gender
	Age
	Recency
	Frequency
	Reactivation
	Value (current transaction)
	Cumulative value (over a time period)
	Day/time
	Location
	Event

	Product (SKU)
	Period end balance
	Average balance (over a time period)
	Individual customer
	Customer groups
	Individual merchant
	Merchant groups
	Channel/ touchpoint
	Domestic
	Cross-border

Support Multiple Customer Tokens

Card-based

EMV Card - Java, Multos, native

Proprietary chip card

Contact and contactless card

Bar-coded card

Non-card-based

Mobile handset

ID & password

Integrated with Payment
	Payment and loyalty are combined in a single transaction at point of sale Intergrated with any form of payment Credit Debit Prepaid Work with EMV, MasterCard PayPass and Visa payWave

OneAnalytics
Data Analytics - Business Intelligence
Multi-dimensional view of customer data
Statistical trends dissected into categories
Dynamic, interactive enquiry into different data views
Monitor campaign effectiveness
Enable more effective planning and execution of marketing campaigns

OneMarketing
Execute the right campaign at the right time, delivered to the right customer via the right channel to delight the customer and in so doing maximize the value of the customer to the business.

Proactive Data-driven Targeted Marketing

OneCatalogue
e-catalogue application integrated with payment and loyalty, including stock management and e-shop functions; enabling customers to redeem entitlements over the internet and facilitating instant rewards during an e-commerce transaction.

OnePurse
Comprehensive offline, contact and contactless chipcard-based, stored-value (prepaid / gift) card management system

OneCash
Comprehensive online, host-based, stored-value (prepaid / gift) card management system