OneEmpower provides the reward engine that powers the new Citibank Rewards Platinum Card, making it the first international bank in Malaysia to reward customers based on Rewards Category selected by customers
OneEmpower’s world-leading loyalty system enables Citibank to launch the new Citibank Rewards Platinum Card in Malaysia to target and reward lifestyle-oriented customers based on specific interests and spending habits in segments such as shopping, driving, entertainment, travel and home called Rewards Category selected by customers. 17 January 2013
