Citibank Thailand is the second country that goes live with enhanced loyalty marketing program powered by OneEmpower’s OneLoyalty™ solution which enhances the value propositions to the Bank’s cardholders and merchant partners, following Citibank Hong Kong which went live in June 2008.

Following Citibank’s decision to use OneEmpower’s OneLoyalty™ solution to enhance the value propositions to the Bank’s cardholders and merchant partners in the Asia Pacific region, Citibank Hong Kong is the first country that goes live.

adidas, a global leader in the sporting goods industry, launches “adiCLUB” in China, an innovative mobile phone-based loyalty marketing program for adidas’ customers who registered as adiCLUB members. This follows the highly successful launch of adiCLUB in Korea in 2007. adiCLUB members use their mobile phones as their membership ID to earn and redeem benefits at adidas outlets. OneEmpower is proud to be the solution provider for the adiCLUB program.

OneEmpower is proud to be chosen by Citibank as its solution provider. OneLoyalty™, a state-of-the-art world-leading solution, enables targeted real-time data-driven loyalty marketing via multiple touch-points and has a rich and configurable engine for segmentation, rewards and business intelligence.