OneLoyalty® is OneEmpower’s world-leading deep technology loyalty marketing solution offering unrivalled functionalities and flexibilities and is the engine that powers the loyalty marketing programs of some of the largest and leading companies spanning banking, payment network, retail, sports and telecommunication.

OneLoyalty® equip businesses with the tools to engineer, execute, measure and manage their loyalty marketing programs, help businesses delight their customers, generate more value from their customers and create competitive advantage.  

Highlights of some of the key features and functionalities of OneLoyalty^® :

•   Enable Real-Time Loyalty-On-The-Go™ 

			Instant reward at point-of-interaction (POI)
			1-to-1 targeted marketing at POI
			User can specify
			a Who to target (specific customer or group of customers) a What types of rewards (cash-back, points, vouchers, etc) and marketing messages to be delivered a When to deliver (daily, weekly, monthly, specific date/time, etc) a Where to deliver (at retail outlets, via website, email or SMS, etc)

•   Payment and Loyalty Marketing Functions can be combined in a Single Transaction 

			Integrate with any form of payments – debit, credit or prepaid, at physical merchant outlet or via Internet or mobile handset
			Work with EMV, non-EMV, MasterCard PayPass and Visa payWave
			Enrich customer’s payment experience
			Businesses may also run standalone programs independent of payment

•   Rich and Configurable Rule Engine

			Loyalty marketing rules can be constructed by users as when they want
			Rules can be based on any of the following attributes and more:
			a Customer profile a Merchant profile a Time period – daily, weekly, monthly, quarterly, etc a Transaction – amount, recency, frequency a Tenure of relationship a Period end balance a Average balance over a time period a Cumulative spend over a time period a Product a Location a Event or occasion – birthday, anniversary, Valentine’s, New Year, etc a Specific date/time

•   Support Multiple User-defined Campaigns

			Acquisition
			Activation
			Stimulation
			Retention
			Reactivation
			Delight and surprises
			Cross-sell
			Up-sell

•   Support Multiple Reward Types 

			Cash rebate/cash-back
			Points
			Cash vouchers
			Discount vouchers
			Gift vouchers
			Stamp
			Instant discount
			Lucky dip
			Lucky draw

•   Support Multiple Customer Tokens 

			Magnetic-stripe card
			EMV chip card – Java, Multos and native
			Proprietary chip card
			Contact and contactless card
			Barcode card
			Virtual card – ID and password
			Mobile handset

•   Support Multiple Customer Touch-points  

			EDC point-of-sale terminal
			Retail point-of-sale system
			Interactive voice response system
			Call centre
			Website
			SMS
			Email
			ATM
			Kiosk
			Mailed statement