TARGETED MARKETING APPLICATION
OneMarketing™ is a targeted marketing application for direct marketing campaigns which can be carried out through a number of channels such as mobile alerts, SMS, email, statement messages and physical mail.
Marketing messages are prepared as templates with placeholders for message personalisation at the time of preparation and sending. Delivery can be restricted to selected customers generated from multiple sources, such as members targeted from a membership database using criteria configured by users, or from recommender engine suggestions using advanced data analytics.
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